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Entries Tagged as 'Community-based participatory research'

Community-based participatory research: A case study from South Africa

August 31st, 2007 · 2 Comments

Mélani Prinsloo
Abstract | read full article
Marketing research, often in the form of surveys, is one of the critical tools marketing managers use to guide decision making. Although this occurs in all environments, developing markets present problems in the paucity of information available and a desperate shortage of skilled information gatherers. This leaves those needing information […]

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Tags: Information scarcity · South Africa · Developing country · Community-based participatory research · Social development

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