Entries Tagged as 'South Africa'

Invitation to the launch of Infusion

September 19th, 2007 · 4 Comments

Infusion has gone through a few evolutional phases. First starting out as Gluemetric, a company that mainly focussed on internal climate surveys and executive training. It then grew into Culture Cruizing, which extended the services of the company to include consumer based research. In an attempt to clearly articulate the company’s service offering and mission, […]

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Tags: Launch · South Africa

Community-based participatory research: A case study from South Africa

August 31st, 2007 · 2 Comments

Mélani Prinsloo
Abstract | read full article
Marketing research, often in the form of surveys, is one of the critical tools marketing managers use to guide decision making. Although this occurs in all environments, developing markets present problems in the paucity of information available and a desperate shortage of skilled information gatherers. This leaves those needing information […]

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Tags: Information scarcity · South Africa · Developing country · Community-based participatory research · Social development

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