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Taking on Adoption

October 13th, 2009 · No Comments

In an innovative partnership, Infusion joined up with advertising agency Lesoba Difference in a CSI initiative geared at benefitting children in need.  The project aims to explore and communicate the complexities of adoption in South Africa – the parents, the children and the mothers involved - with a view to raising awareness of the possibilities that exist for all.

Focus groups conducted with birthmothers and adoptive parents from all walks of life revealed tremendous depths of love for the children concerned.  A difficult journey at times, the hope that adoption offers has resulted in ‘happy endings’ for many.

The Lesoba Difference team will be drawing on the in-depth findings from Infusion’s study to position the creative execution as well as finalise the media strategy for the campaign.

Tags: CSI · Information · Social development · Research

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