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Investigating the Information Value Chain

August 25th, 2011 · No Comments

 

Castellum Administrators (Pty) Ltd who administer the ZCC church’s Burial Benefits Programme as well as their Short Term Insurance offering commissioned Infusion to execute a multi-faceted study to analyse the information value chain within the Kganya membership services. 

As part of the study Infusion conducted an employee study that looked into the culture of Kganya Administrators, their work with the church committee members, their service experience with Castellum and their product knowledge when it comes to their short-term insurance product specifically designed to target lower income markets, offering both individual and household insurance.
In additional to employee insights, the study as a whole sought to investigate the flow of information in Kganya, then towards the Churches and then to their members.
Furthermore the study honed in on understanding the lifestyle of ZCC members to ensure innovative yet relevant future product designs. The study was conducted in July and August 2011.

Tags: Information · South Africa · Community-based participatory research · Lifestyle · Research

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