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Food and Home

March 1st, 2012 · No Comments

Infusion has been looking at home and grocery choices in 2 separate projects…

 

In association with Cape Town-based research house eighty20 (www.eighty20.co.za) Infusion executed primary research into public perceptions of alternative housing in various South African markets. 

 

Focus groups were conducted in different parts of the country where participants were introduced to new age building materials and techniques from Australia, and interrogated their own beliefs and ideas about the more conventional brick and mortar construction methods we are all so familiar with. 

 

Together with one of the significant food retailers Infusion’s team embarked on a project to unpack the decisions people take when doing monthly and weekly grocery shopping trips. This study made use of the day-construct method to better understand all aspects relating to or influencing shopping decisions.

Tags: Information · South Africa · Research

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