Investigating Social Franchising for Early Childhood Development

September 15th, 2014 · No Comments

The DG Murray Trust has awarded Infusion Knowledge Hub the opportunity to conduct the formative research for their Social Franchising for Early Childhood Development (ECD) Project.


The DG Murray Social Franchising for ECD project is built on the assumptions that early childhood development interventions are significant in facilitating equality of opportunity; that play is important in stimulating cognitive development and that the convention that learning happens in formal environments and with trained personnel should be challenged. This DG Murray project ultimately intends to construct a strong brand concept around ECD to create awareness of the developmental needs of preschool children and highlight the kinds of support children require during this stage.


The Infusion formative research proposal put forward a robust, phase-by-phase methodology informed by the need to understand at an emotional level parents’, caregivers’ and ECD practitioners’ relationship with their preschool children and their own related feelings and sense of agency. As such, research techniques that enable deep conversations and non-verbal communication such as in-depth interviews and focus group discussions will be carried out. The research activities kick off in August 2014 with a full scoping workshop led by Project Leader Shamima Vawda, following which the Infusion field team will be visiting 3 provinces and engaging with parents, caregivers, practitioners and key stakeholders in the sector.


For more information about the DG Murray Trust please visit

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