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our team

The Infusion team comprises professionals with extensive knowledge in market research, marketing, strategic planning and training. The company was founded ten years ago in the form of GlueMetric (corporate citizenship surveys) and Culture Cruizing (lifestyle research).

melani prinsloo Mélani Prinsloo - Founder

“The value of information from research that penetrates the heart of a community is inestimable. When you add total co-operation because you’re employing people from those communities, you have real market intelligence.”

Mélani started her career as an academic at the University of Pretoria, specialising in marketing and the creation and management of profitable customer relationships. Mélani is also the founder partner of Infusion and specifically of the township lifestyle research project that has been running since 2005. This project gave her team the space to innovatively evaluate the South African (or rather developing world) research landscape, and design an alternative solution to traditional research. One of the main objectives is to address severe information shortages on middle class markets to continually create sustainable markets. Designing commercially viable community-based participatory research projects and networks is not only a very successful commercial endeavour, it is also the topic of her doctorate completed in December 2007.

Mélani’s work in developed and underdeveloped markets has informed several articles in acclaimed national and international journals, and formed the basis for her book on service marketing. She has lectured on related topics nationally and internationally, and presented several papers at national and international conferences.

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Kgomotso Matsunyane Kgomotso Matsunyane - Associate Partner

“It begins and ends with communication. Today, we have so many channels of communication that we sometimes forget the power of talking face to face”

Kgomotso served as the editor of O, The Oprah Magazine in South Africa (one of two in the world) and is currently broadcasting on talk radio 702. She is an international relations graduate from Carleton College in Minnesota (USA) and has had a rewarding and varied history working in international and South African media. She is an accomplished television director, documentary producer and public speaker, and was a writer on the award-winning Yizo Yizo II series. She subsequently worked as a commissioning editor for local drama at SABC 1. Kgomotso currently runs her own film and TV company, TOM Pictures.

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Nelisiwe Mazibuko - Associate Partner
 

Nelisiwe Mazibuko is a market research specialist whose experience in the field spans over twenty two years. She has owned and run market research agencies in the past 15 years and currently operates as a Research Consultant.

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Shamima Vawda - Associate Partner

Shamima is an Associate Partner of Infusion and possesses a tremendous amount of experience working in the education sector.
Shamima runs her own company, Systems Approach, with an impressive track record in research and evaluation studies; design of training manuals and training programmes and strategy formulation.

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martin prinsloo Martin Prinsloo - Special Projects

“Projects are living creatures. They have a heartbeat, a pulse. They are unique. We nurture our projects to fruition and respect the legacy they leave.”

Capitalising on his extensive experience in project management across a broad range of disciplines and industries, Martin is the chief operating officer of Infusion, with special responsibility for developing our special projects division and expanding our franchise model.

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Adele Mostert – Executive

Adele Mostert

Adele started her media career in the world of radio journalism, with several years experience training and working in community radio.  She has lectured in the radio section of Rhodes University, and has worked as a consultant and trainer across Southern Africa.  She spent five years heading up Educational Radio Production House ABC Ulwazi, and joined Infusion in 2007, where she coordinates and executes research activities as well as interventions for knowledge sharing and small business development.

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