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My Talk

frank: my talk

Research topics:

  • Part 1: Introduction of my talk
  • Part 2: Summary report
  • Part 3: Respondent profile
  • Part 4: Media favourites
  • Part 5: Most and least liked ads and the effect on buying decisions
  • Part 6: Advertising preferences
  • Part 7: Attitudes towards media & advertising
  • Part 8: Credit and stuff respondents buy
  • Part 9: Ethnicity and Individualist versus Collective tendencies













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